Why a Donations only Entrepreneurial Spirit coaching Boutique?

In 2003, I founded a side business startup called FinancialGym — my first serious attempt to understand and teach how our brain and emotions affect financial decisions. I ran Saturday conferences and Excel spreadsheet workshops for middle-class families to build their financial plans. That didn’t pay the bills, but that early curiosity never left me.

Years later, as my corporate career transferred me to the U.S., I launched La bicicleta financiera (ebook on Amazon, in Spanish) and its companion platform Bicifi App, driven by a desire to help middle- and low-income families gain awareness and control over their money — not just with tools, but with inner clarity as it touched the emotions, the mind and greed and fear behaviors. This was when the research started to go deeper and deeper, with very strong authors and books to read and analyze. At the same time, I enrolled in the Certified Financial Planner diploma at Florida Atlantic University. Although I completed the academic program with a diploma, I wasn’t able to pursue the full certification due to a personal illness that demanded my focus and confronted me with my deepest fears. I had to rely on some of the best therapists, coaches, and surgeons to go through that desert.

Then came DUO, a couples app designed to connect people through shared purpose — another bold dream that didn’t materialize. It cost me time, energy, and capital, but also peeled off another layer of ego.

That’s when I paused. Not to quit, but to go deeper, although both projects are still in the freezing pane...

Life had hit me hard emotionally again, so I asked God for something more than ideas — I needed a more practical Catholic faith. That prayer led me into psico spiritual retreats. I began working with one of the best global therapists and his team, studying and researching contemplative prayer and silence. It cracked something open.

That inner work took me back to a big family reunion to Colombia’s coffee region, to a 5-star farm called Sazagua. There, surrounded by Tree of Life artwork and ancient trees, something stirred. That land once belonged to the Quimbaya civilization — a people who believed in the sacredness of the earth and buried their leaders with their gold, not out of vanity, but to honor their spirit’s return to the divine.

So I wrote Sazagua (ebook in Amazon – Spanish), my first novel — not as a product, but as a whisper from within. A tribute to the divine spark that can’t be silenced.

That same spark — that divine light — is what I now understand as the inner spirit. In the Catholic tradition, it’s God within us. Not outside. Not unreachable. Here. Now. In our body. Actionable. In our projects. In our strategy execution, driving value to our society as sharing light to the society, sharing our gold from within.

And that’s what hugoaristides.com is about. Lets find that Gold. So I was confronted to this, should I charge a fix price? why?

Somehow, I learned that I had to become the best employee and executive I could be — bringing full presence and excellence to my day job — while assigning some after-hours each week to develop hugoaristides.com.For purpose and not for a fixed price, let the value define the price!.

This is not a business plan or a pitch deck. It’s a convergence — of experience, failures, insights, and something deeper: a call to stop talking about “changing the world” and instead live it, build it, be it.

For those who feel that same tension — between who they are and who they’re meant to be — this is a space to walk sincerely. Not perfectly. But truly.

So if you dont have money, welcome. If you have but dont perceive value then send me an email to improve. If you have money and perceive the value then send me a donation and expain what was the value you perceive during your experience with me!

Quimbaya Gold Object Stolen by Spain and nowadays at the Americas Museum in Madrid

As you embark on this journey, keep in mind that every effort counts. Embrace the process, and enjoy the transformation that comes with it.